Reetone Shoes

The company has crafted these garments with built-in ResisTone bands to help create resistance with every movement. These garments work on muscles like cable machines by maintaining constant tension on select muscles.

Reebok is currently the only player with product offerings in this category. It is also the first brand to use proprietary ResisTone™ bands in Easytone apparel.

The toning category is currently the fastest growing athletic footwear category, claims Reebok. Though it’s new in India, analysts estimate the toning industry in the US to be over $1 billion in 2010.